First and foremost (see the "glossary" below as needed) ... People tend to follow you back once you follow them. Follow about 75 new people a day. You can search for key words that might bring up "tweets" and/or users that share common interests with you, and thus will be more likely to follow you back and less likely to report you as a "spam" account. Use "hashtags" as they are relevant to attract more attention to your tweets. Be aware that you may always delete your own tweets, but if you RE-TWEET another's tweets, you may NEVER delete that from your page; So, check all "links" if you simply must re-tweet, rather than just do your own version of their tweet. To mention another user, state their name by using the @ symbol in front of their profile name, which automatically links to their profile/account, which is something everyone creates when they create their account to provide more information about yourself to the public.
"Tweet": 140 character announcement to all you followers and anyone who decides to research a topic that you have written about or view your page.
"Spam": Like a telemarketer, unwanted but tolerated if the pitch is right.
"Hashtag": Ex - #environmentalism OR #goinggreen.
"Link": means click here to go the mentioned place.
CLICK HERE TO read "7 Things You Should Know About Twitter."